Google AdSense: The Definitive Guide (September 2020)

Google Adsense Guide

Google AdSense is an advertising program from Google for publishers and bloggers that allows you to run ads on your website, blog, or YouTube videos and get paid when visitors click on them. Here we share a complete Google AdSense guide to make money online from your website.

Creating an Adsense account and getting approval in a very short period of time is not a simple process for new bloggers.

If you are one of them and looking for updated tips to create an Adsense account and getting approval in the first attempt then you are in the right place. In this article, you not only get AdSense approval tips, but you also get the best ad placement and ad size guide to maximizing your Adsense earning.

Note: I’m also using the exact same technique to approved my AdSense account within 48 hours.

Google Adsense account approved 2020

Google AdSense has thousands and thousands of satisfied customers and publishers. AdSense pays on time, every time. It’s paying rates are better than all of the other networks so that’s the biggest reason it is so popular among bloggers.

Let’s start our Adsense guide to make money online.

How to create a Google AdSense account?

First Step: Open Adsense.com and Sign in with your Google account.

Adsense Sign in page

Second Step: Now enter your website URL & your email address. Make sure you using the same URL where you can show Adsense ads. After entering all details, click on the “Save and Continue” button.

Enter your website url for Adsense

Third Step: Now, you have to select your country. After that, you have to review & accept Adsense terms and conditions. After reading their terms, check the yes box and click on “Create Account to continue”.

Select your country and accept AdSense terms

Fourth Step: Now, you have to enter your payment address details. Make sure you put all the right information. Because after making $10, the AdSense team sends a verification code on your address. After filling all information, click on the “Submit” button to continue to the process.

Enter your address for Adsense verification

Fifth Step: Now, you have to verify your website ownership. Adsense offers you custom verification script, you have to put on your website header section. Copy that code and save it as a text file.

Adsense verification code

Last Step: If you are using WordPress for your website, then you have to install a plugin “Insert header and footer“. Install & activate this plugin. After that open WordPress dashboard>Settings>Insert Header And Footer. Then paste that copied verification script and click on “Save changes”.

Adsense verification code on Website header

Now, if you using Blogger, then open your Blogspot dashboard and click on theme options and then “Edit HTML”. On code editor, you have to place your AdSense verification script on the <head> section. After paste, your code clicks on the “Save them” button.

Blogspot Adsense verification

And Done you have successfully created your Google AdSense account. It may take up to 1 or 2 weeks for the final review and approval. Below are some tips, that you can apply for Google Adsense and quickly get Adsense approval for your new blog.

Here’s a screenshot of new approved AdSense account (I’m also using the exact technique):

AdSense approval

Google AdSense Approval Tips & Tricks

There are many other parameters Google AdSense Approval Team looks for; before approving your account. Below is some Google AdSense approval checklist that I managed to collect with all the websites and I get approval every time using them as guidelines.

1: User-Friendly Interface:

Google always looks for a clean, informative, and user-friendly website interface. You should use a fast-loading mobile-friendly theme for your website with a clear navigation menu & breadcrumbs to help your visitors & Google bot find important pages.

I recommend you to use GeneratePress & Astra WordPress theme, both are freemium & SEO friendly. In my site, I personally using the GeneratePress theme, it comes with super-fast loading speed with proper navigation menu & breadcrumbs options. The better your website look and work more is the Chance to get AdSense approved for your Site.

2: Unique Content:

AdSense doesn’t approve blogs with copy-pasted copyright content. Write some unique, high-quality, in-depth, and well-optimized blog posts with above 600-800 words. If your website content is poorly written (non-SEO Friendly) and has grammatical mistakes Google will reject the blog right away. You can use Yoast SEO for SEO to optimize content & Grammarly for checking plagiarism & Grammatical error.

Your website should have enough content with Meta Title and Description Tag. This is not an official declaration but If you 15-20 SEO friendly blog posts, then you get a higher chance to get approval.

3: Terms, Disclaimer, & Privacy Policy Page:

You have to create some pages on your website before you apply for AdSense. Make sure you have proper Terms & conditions, disclaimer, privacy policy, and contact us page before you apply for AdSense.

4: Domain Age:

Apply for AdSense when your website gets a minimum of 90 days old. Old authority websites get approval within 24 hours.

There are few basic things you need to know before you apply for AdSense.

  • Like make sure you are 18+,
  • You have to connect your website search console, Google analytics, and Make a Proper Sitemap and submit it to Google webmaster tools.
  • You have to remove other companies Ads from your website before you apply for AdSense.
  • If you are using WordPress then make sure you using AdSense friendly themes.
  • don’t use any free domain & hosting services for your website. Currently, Google doesn’t approve blogs with some free domain extensions.

After maintaining a blog by following all the tips mentioned above, you can apply for Google AdSense and quickly get AdSense approval for your new blog.

How to Properly Add Google AdSense to Your WordPress Site?

If you have verified the AdSense account, you can show ads on your WordPress website manually or using a plugin (Recommend). I personally use the “Ad Inserter” plugin to show ads on my website, It is super easy to use and allows you to easily insert ads into sidebars, inside post content, footer, etc. Let’s check how you can show ads on our WordPress website.

Step 1: First of all, Open your website dashboard, then install & activate the “Ad Inserter” plugin. You can also try another plugin but I personally recommend you to use this plugin.

Ad Inserter Plugin

Step 2: Now, open your AdSense account, then create & copy your ad unit code. After that, Open the “Ad Inserter” plugin page on your WordPress dashboard, and paste your ad code.

Ad Inserter plugin ad code

Then select your ad placement and click on the “Save Changes” button to show ads on our WordPress website.

That’s it. If you have any issue with showing ads on your WordPress website, then let me in the comment section.

How to create Google AdSense Ads unit?

To show ads on your site you have to create a new “Ads unit” or you need to use Auto Ads. I recommend you to use custom Ad unit to show ads, it increases your earnings.

First Step: Open your Google AdSense account, And click on “Ads” options from the Left sidebar menu to create an Ads unit.

Google AdSense

Second Step: On Ads Overview page, click on the “By ad unit” option to create a new responsive or custom ads size ad unit.

AdSense ad unit

Third Step: Now select which types of Ads you want to show on your website. AdSense recommend us to use “Display Ads” for better performance. Select your ads type and click on it.

create AdSense responsive ad unit

Fourth Step: Now you have to enter your Ad name & size. Google always recommend us to use responsive ads unit, but you can also use different size of ads. After selecting all details, click on the “Create” button to continue.

Google AdSense ad code

Last Step: Now, you get custom JavaScript code. Copy code snippet and enter this code where you want an ad to appear.

Google AdSense auto ads guide:

Google Auto ads are utilizing AI to automatically manage ad sizes, placements, and ad speed optimization for the publishers. Auto ads best for you if you want to show ads on your website, by putting only one code on your website header. Let’s check how you can show auto ads on your website.

First Step: Open AdSense dashboard and click on “Ads” options from the Left sidebar menu.

AdSense Auto Ads

Second Step: Now on the “By site” tab, select your website URL where you want to show auto ads. And click on edit option to customize auto ads.

AdSense Auto Ads customization

Third Step: Now you have to set up auto ads. At first, Turn on Optimize your existing ad units if you’re interested in letting Google optimize your existing ad units. Then, select Ads formats you can show on your website (You get a live preview on this page).

After, selecting your Ads formats & optimization option clicks on the “Apply to site” button to continue.

Best Google Adsense ads size & placements

Google AdSense supports a variety of ad sizes. Optimizing your website’s Google AdSense ads is a great way to generate more ad revenue. We’ve found AdSense earning a direct correlation between the number of ad sizes and placements. Or you can use Wp Buffs WordPress care to optimize your website for AdSense.

Below are the highest performing Google AdSense banner sizes and formats to maximize your AdSense earning.

  • 336 x 280 Large rectangle ads: It’s Performs well when embedded within text content or at the end of articles. Due to its size and ideal placement next to the content.
  • 300 x 250 Medium rectangle ads: It’s Performs well when embedded within text content or at the end of articles. Medium rectangle ads ad format supports both display & text ads. This ad unit fits in the sidebar or inside the content area.
  • 728 x 90 leaderboard ads: Performs well if placed above main content, tablet-optimized pages, and on forum sites. It supports both text and image ad formats & it’s ideal to be placed on top of the website.
  • 160 x 600 wide skyscraper ads: It’s a vertical banner ad that is designed specifically for narrow sidebars. You can place the Wide Skyscraper in the sidebar or next to the content for the best results.

How not to get banned from Adsense?

Google has its own AdSense Policy guide, that can teach how to avoid banning in case of phishing activities done by you or other website visitors. Make sure you read Google guidelines, here are a few common mistakes made by beginners.

1: Ads Click & impression: Don’t click on your own Google ads or don’t ask anyone to click on your AdSense ads. Also, you can’t encourage anyone to click on AdSense ads in any way, such as using phrases like “Take a look at our sponsors”.

Last year, I got banned from Google AdSense due to invalid click activity. Here’s a screenshot:

Google AdSense account banned

You can use the “AdSense Invalid Click Protector” plugin to save your Google AdSense account from unusual invalid click activities and click bombings. With this plugin, you can set maximum ad click limit, Block any visitor if he exceeds the mentioned click limit, and you can also block specific IP addresses.

2: Content Policy: You have to Create sites with unique and relevant content. Google AdSense does not allow content that promotes illegal activity, Endangered or threatened species, Dangerous or derogatory content (like Promoting hate groups or hate group paraphernalia, harasses, intimidates, or bullies), Misrepresentative content like “Phishing”, and Malicious software download link, Sexually explicit content, etc.

You can read complete Google Publisher guidelines for more information. Google does not allow gambling related content to display AdSense advertisements.

3: Ad implementation: Google recommends publishers to try out different ad placements, layouts on their site to maximize earning. But you can’t place ads on such places as sticky widgets, pop-ups, emails, or software. AdSense allows us to display a maximum of three ad units on one specific page. If you are using more than three ads on a single page, you can get banned.

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FAQ about Google Adsense

Here are some most asked questions about the Google AdSense. If you have any other questions about AdSense guidelines, CPC, CTR, or payment related then let me know in the comment sections.

When does Google AdSense pay?

If your AdSense balance exceeds the payment threshold $100 and you have no payment holds, you’ll be issued a payment between the 21st and the 26th of the month.

How Google AdSense works?

AdSense works by matching ads to your site based on your website content and visitors. You get money when your website visitor clicks on the ads. Once you get to a minimum threshold of $100, you’ll get paid via wire transfer.

How Google AdSense pays you?

AdSense has different payment options for different countries like EFT transfer, Wire transfer, Cheque facility, and pay by Western Union Quick Cash.

How many visitors needed for Google AdSense?

There are no minimum visitors required for getting AdSense approval. If you have a blog with only 250 organic visitors per day, it works fine.

How much does Google AdSense pay?

How much money you will make from AdSense depends on the amount of traffic your website receives, website users’ locations, CPC, CTR, ad sizes, etc. If you get the majority of traffic comes from the USA, UK then you can earn more money.

Where to paste Google AdSense code in WordPress?

You have to paste AdSense code to WordPress website header section. You can use the “Insert header & footer” plugin to paste AdSense code on your WordPress website.

How Google AdSense pay in India?

In India, When you reach $100 threshold amount Google AdSense pay via wire transfer or EFT.

Does Google AdSense pay per view?

No. Google AdSense pay per click.

Final Thoughts on AdSense

I hope you like our Google AdSense Guide. Google AdSense is one of the oldest & trusted ad networks that offer ad publishing and works at PPC (Pay per click) system. It’s paying rates are better than all of the other networks like media.ne. So that’s the biggest reason Adsense is so popular among bloggers.

Are you using Adsense? What are your experiences with Adsense? Let me know in the comments below! Find this Guide useful? Share it with your friends!

Do you have any further questions about Google Adsense? Let us know in the comments section below or contact me. I’d be glad to reply!

Thank you. Have a lovely day.

Disclosure: Please note that some of the links on this website are affiliate links and at no additional cost to you, I’ll earn a small commission. Know that I only recommend WordPress products and services I’ve personally used.

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